About this Guide

Are you starting a microschool and wondering how to promote it to families? This guide on promoting your Microschool will help you build relationships in a simple, engaging, and authentic way, focusing on creating genuine connections and showing how every interaction contributes to a larger story that aligns with your passion for forging a new path in education.

• Learn how to build relationships and foster a sense of community and belonging with families interested in your Microschool.

• Use a ladder of engagement to visualize your marketing outreach and make the journey more manageable.

• Discover how to create a basic brand with a logo, website, and online presence to help families recognize and remember your Microschool as they consider their education options.

• Get practical tips for creating awareness about your Microschool to attract families genuinely interested in what you offer.

• Learn how to turn families into ambassadors for your Microschool through positive word-of-mouth.